Let’s Talk About Love

You can easily find it on every Jillian Switzerland box sleeve — “The Perfume of Love.”

Four simple words, quietly printed, often overlooked. Yet they hold the very heart of who we are.

In a world that moves too fast and loves too carelessly, love might sound old-fashioned — too tender for modern commerce. But perhaps that’s exactly why it matters. Because true love, in its purest form, is not an emotion to be consumed but a principle to be lived.

The writer bell hooks, in her groundbreaking work All About Love: New Visions (HarperCollins, 2000), offers a vision that profoundly resonates with Jillian’s philosophy. She writes that love is not a feeling but an action and an ethical practice. Her phrase “love is as love does” defines love as something that must be demonstrated — through care, responsibility, respect, trust, and knowledge.

For hooks, love is a verb. It asks for commitment: to nurture growth, to protect freedom, to act with integrity. It is not a declaration whispered once and forgotten, nor the comfort of being adored without ever having to give back. Love, when real, requires participation. Simply feeling affection or receiving it isn’t enough — it must live through action.

At Jillian Switzerland, this belief is our foundation.

Love is not what we declare. It’s what we do.

Not emotion, but movement. Not message, but method.

Because love is as love does — and what we do is love in action.

Jillian Switzerland Love in Three Layers

Like a fine fragrance, Jillian Switzerland love unfolds in three accords: Love Yourself. Love Others. Love Nature.

Love Yourself — the awakening note.

Love begins within. To love yourself is to recognize your worth without disguise, to express who you are through authenticity. A scent, then, becomes more than ornament — it becomes an act of remembrance: I am here, I am whole.

Love Others — the connecting note.

Perfume, by nature, connects. It lingers in shared air, in moments, in memory. To love others, as bell hooks reminds us, is to choose empathy over ego, responsibility over possession. Jillian’s fragrances are built to evoke closeness, not conquest — the kind of intimacy born from respect.

Love Nature — the lasting base.

All beauty begins with the earth. To love nature is to protect the source of everything we create. We choose ethical sourcing, recyclable materials, and environmentally responsible production. Because love that does not care for its origins cannot call itself love.

Every Scent Plants a Future

Love, to be real, must move — it must leave traces in choices, in behavior, and in the way we treat what surrounds us. At Jillian, every decision is guided by one simple truth: beauty without ethics is empty. Our guiding philosophy, “Every Scent Plants a Future,” is the next step of love in motion.

If love begins as feeling, action is how it breathes. Each Jillian fragrance is crafted not only to evoke emotion but to give back to what has given to us — the earth, the artisans, and the quiet beauty of nature itself — through conscious sourcing, mindful design, and long-term sustainability. Every scent, quite literally, plants something: awareness, responsibility, and hope.

Responsibility, then, is the natural evolution of love — the understanding that every creation leaves an imprint on the environment, on communities, and on the emotional landscapes of those who experience it. That is why sustainability at Jillian is not a feature; it is a principle. Every raw material is chosen with care, every process designed to minimize harm. Because when love acts, it also protects. To create beautifully must mean to create responsibly — otherwise, beauty becomes noise.

The Choice of Love

And finally, love finds its reflection — in you.

Those who choose Jillian are not merely wearers of perfume; they are co-creators of its meaning. Your act of choosing consciously — of supporting ethical creation, valuing slowness over speed, essence over excess — is itself an act of love.

You turn philosophy into presence. You transform what we make into what the world becomes. Each decision to love beautifully and act responsibly keeps the circle unbroken — from creation, to action, to responsibility, to choice.

Because love is as love does.

And every time you choose with love,

Every Scent Plants a Future.

Inspired by bell hooks, “All About Love: New Visions” (HarperCollins, 2000).