LAUNCHING LAKE BRIENZ - A JOURNEY TO YOUR INNER DEPTH
- An Khanh
- Sep 30, 2024
- 2 min read
Updated: Oct 14, 2024
Jillian Switzerland proudly unveils its latest creation, the Lake Brienz perfume, a fragrance inspired by the serene beauty and natural splendor of one of Switzerland's most stunning lakes. This scent seeks to capture the essence of the turquoise waters, glacial purity, and tranquil atmosphere that Lake Brienz embodies, offering a sensory journey to anyone who wears it.
Top | Heart | Base |
bergamot, lavender, green accord, melon | watery accord, rose, ozonic | patchouli, cedarwood, amber, musk |

This eco-luxury fragrance mirrors the serenity and vitality of Lake Brienz through a blend of aquatic notes, crisp Alpine air, and subtle floral undertones. The essence of Jillian Switzerland—crafting sustainable, natural products—is deeply embedded in this launch. Developed in Switzerland and bottled in France, Lake Brienz perfume combines ethically sourced ingredients to create a scent that evokes memories of fresh mountain air and peaceful moments by the water’s edge.
A Tribute to the Lake Brienz's Magic
Located in the Bernese Oberland region, Lake Brienz is renowned for its striking turquoise hue, which results from fine glacial particles suspended in the water. Surrounded by towering mountains and charming villages, this lake is both a recreational and visual delight, offering activities like kayaking, swimming, and scenic boat rides on its pristine surface. The lake spans nearly 30 square kilometers and reaches a depth of 260 meters, making it one of Switzerland’s deepest bodies of water.

"The first time I saw Lake Brienz as we approached Interlaken, I could not believe my eyes. The teal coloured water surrounded by mountains is incredible..."
The fragrance captures the tranquility of the calm Lake Brienz in the early morning of autumn, reflecting the Alps of the Bernese Oberland. The mesmerizing turquoise water exudes an energy of its own. A place so peaceful that the heart is at ease. The ozonic and green notes envelop the body like a light breeze, giving a stimulating boost, just like the one you get after taking a refreshing dip in a cold lake.
A Sustainability Mission with Every Spray
With every purchase of Lake Brienz perfume, consumers contribute to Jillian Switzerland's ongoing mission to promote environmental awareness and conservation. True to the brand’s values, the launch encourages mindfulness about nature’s gifts, offering not just a product but a solution to protect our planet. By celebrating the beauty of the lake, the perfume serves as a reminder of the delicate balance between luxury and sustainability, aligning with the brand’s slogan: Every scent plants a future.
The Lake Brienz perfume promises to transport you to the heart of Switzerland’s wilderness, where calm waters meet rugged landscapes—a perfect harmony captured within a bottle. This release is part of Jillian Switzerland’s ongoing journey to blend luxury with eco-consciousness, inviting everyone to reconnect with nature through their products.
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